As an artist, creating an art website can help you showcase your creations to as many people as possible. With enough exposure, you can gain more clients and greater opportunities. However, maintaining your own website is not an easy task. You have to make sure that it is simple and accessible yet interesting enough for fellow artists and potential clients. Lucky for you, we are here to help you. In this article, we give you the dos and don’ts of creating your own ultimate artist website.
Avail a Reliable Web Hosting Service
While anything that’s free can be enticing, availing a free web hosting service won’t be helpful for your art website. Aside from the distracting ads that may steal the spotlight from your art, using a free website may give the impression that you’re mediocre or unprofessional. Don’t be afraid to explore your options. Look for a web hosting service that gives you the most value for your money.
Choose a Pre-Designed Template
Nowadays, you don’t have to be a professional in order to create your own website. Just choose a pre-designed template that fits your style, and you’re ready to go! While you’re free to customize the template to make it more personal, keep in mind that the goal of your website is to bring attention to your art. Adding too much decoration and unnecessary details like pop-ups, animations, and GIFs may distract your visitors.
Create an Email List
Because many people today check their emails every day, including a signup form for an email list will be an effective marketing tool. Through this, correspondence with visitors to your site will be easier.
Make Your Website Accessible
Ensure that your website runs smoothly on every device. Many people use their mobile devices to access the internet, and it is your job to ensure that your visitors won’t have a problem scrolling through your online gallery.
Additionally, make sure everyone can freely check out your website without having to register first. Requiring registration will only discourage your potential clients from viewing what you have to offer.
Take Advantage of Social Media
Make your online presence even more felt by also being active on different social media platforms. Whenever you post, try to integrate links to your website to encourage more visitors. Meanwhile, placing social media share buttons on your website will allow people to easily share and recommend your work to other people.
Make Your Website Searchable on Google
Always provide a short yet comprehensive explanation about the content of each page to encourage people to view your website when it appears on a Google search. Since your website will be heavy with images of your work, you can balance it out with detailed descriptions of each artwork. Aside from the possibility of appearing in search engine results, providing a short narrative about your work can also keep your visitors engaged.
Manage and Maintain Your Website
If you truly want your art to be known, you have to remain active in managing your website. Be aware of the different tools and services and utilize these to help you. For instance, tracking the number of visitors and interactions on your website through a Web analytics service can help you see the points you need to improve on.
We’ve given you the tips, and now it’s time for you to put your thinking cap on. Get those creative muscles moving and start creating your very own ultimate artist website.