This programme was made in partnership with Hull2017, alongside the City of Culture programme that includes the city of Hull. They focused on how culture is a formidable aspect of society through initiating it to the people, developing it to become their own and having everyone own it.
The community has leaned towards creative organizations to create an opportunity for everyone in Hull to recognize their creative flair and celebrate their very own passions. In turn, the programme also seeks the nourishment of this culture to bring forth a moving force to change their views on their own selves and the city they lived in.
Hull2017 has been very cooperative in working with this programme, including 52 more organisations in the city. Most of the organisations involved were coming from primary and secondary schools in Hull up to the National Citizen Service, Age UK, Mencap, and The Goodwin Development Trust. They all continue to encourage the city’s residents to become part of the change and discovery of cultural beauty and diversity and celebrate it through their involvement in this public campaign.
#ChallengeHull has been the central hashtag for the programme. 250,000 people were targeted to be catalysed by this city-wide intervention. All these individuals were challenged to do different creative tasks weekly. These challenges include, but not limited to, drawing a favourite view of the city, making a giant conga line, and even creating music from old rubbish materials. All of these given tasks were to be posted on their respective social media accounts. This is to show the world that Hull can do even more than what they have been doing so far.